Mad Men has excellent lighting and layout. Notice the lighting template - soft and bright key, hard high-angle rim and very little fill. Even on moderately high-key environments they pull off to make the characters look mysterious by letting generous amounts of shadows creep on the side of the faces, all while maintaining good detail and definition in the shadow regions and the eyes.
Another important thing to consider is luminance. The interstitials will be surrounded by bright and saturated student animations, so we need to have high contrast and brightness in the interstitial videos. This will help the viewers eye gets a clean read of the set and characters within the limited amount of time available for establishing shots. Good examples of this are movie trailers, where the contrast is slightly bumped up to make them gel better with the brighter titles in between.
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